Jewelry industry development model urgently needs innovation and transformation

  • Author:Meilanxuan
  • Release on :2018-01-03
With China's economic development entering a new normal, the traditional development model of the jewelry industry has triggered more and more problems, affecting the transformation of the business model of the industry. Fashion charm rose gold plated jewelry industry in order to effectively improve the scale of development of the industry and enhance development effectiveness, it is necessary to speed up their own business model and profit model transformation and innovation.

Traditional jewelry products, such as common gold and silver, diamonds, jade jade, pearl, etc., are made by human design and processing. However, with the development of China's economy and the improvement of national income, the market demand for various types of jewelery has grown rapidly, and the jewelry industry has been growing rapidly. It is noteworthy that the development of the jewelry industry also revealed many problems, mainly in the following areas:
(1) the generalization of poor sales. The downturn in gold prices and cooling of the market environment and other factors, making jewelery manufacturers suffered a sales impact. At the same time, the trend of consumer spending jewelry upgrade, consumer jewelry products have higher requirements.
(2) product homogeneity serious. Many domestic jewelry enterprises lacks attention to the construction of their own brands, the brand influence is weak, the added value of the products is relatively low, and the similarities in terms of creativity, appearance, design, technology and the like can not meet the individual needs of consumers.
(3) large pressure on fund reserves. Jewelry business long cycle of funds, slow circulation, and daily operating turnover also need a lot of money to maintain, often into a shortage of funds Kun will. Relatively lack of industry financing channels, jewelry(Pandora fashion stainless steel jewelry) companies are facing more pressure on the funds.

(4) Difficult business model transformation. Internet era, from offline to online transfer, online and offline integration is the trend. However, for the jewelry industry, the online sales transformation has to face issues such as low consumer trust and inability to communicate face-to-face in time.
Although there are many problems in China's jewelry industry in the new era, the overall industry potential remains huge. The entire industry should actively explore innovative business models, the extensive scale of the market to quality and efficiency of the market size. In this process, attention should be paid to the pain points existing in the traditional model. Around the thinking of "Internet Plus" and "Big Data", the profitability, brand value and good reputation of the enterprise should be effectively enhanced to realize the profit model innovation.