News

Children's jewelry market has great potential

  • Author:Meilanxuan
  • Source:fashionjewelryfactory.com
  • Release on :2018-02-28
Children's jewelry as a special market, although not much information in the media, but rapid growth. The department has a smaller market share than the adult jewelry department. Traditional children's jewelry is generally a baptism bracelet or commemorate the brooch, but now, children's jewelry types continue to increase, including earrings and lucky bracelets. In addition, jewelry such as Pandora fashion stainless steel jewelry has become an integral part of sales, targeting girls 12-18 years of age.

Children's jewelry market rise
 
Jewelery consumers have a large age, ranging from 3 to 20 years of age. In fact, a New York jewelry store owner believes that this market is very stable, and has a great sales. "I started selling children's jewelry 20 years ago and my sales data are going up every year, and frankly, I'm happy that only a few shops are in the business of children's jewelry, which is profitable and customers are repeat customers, young people have a incredible level of understanding of precious metals and precious stones.


Of course, the Internet will help them research the issue, and in addition, they know exactly what they want to buy and how much they want to spend. Due to the fact that there are very few jewelery collections for girls, the demand for stylish, high quality jewelery is high. "
 
Another jeweler said that the way to increase sales is to have a stock that meets the needs of various gifts, not just a memorial gift. Such jewelry generally lower prices, 100-300 dollars, but profits are impressive. "The key is to make a lot of sales. In fact, in this market, children can not buy expensive things, so we will provide some inexpensive things to make them become repeat customers.Of course, parents will give their children to buy gifts, In this case, we will sell more expensive products, such as new style Jewelry on sale. "
 
Children's jewelry market special
 
One Israeli jewelery seller said, "You have to understand that this is a very special market, and especially on websites like eBay and Etsy, it's not possible to include these products in common merchandise and to use one-size-fits-all Ways to sell them, you have to understand which products make it possible for young people to be in demand at all times, and to keep tabs on trends in the internet, social networks and television shows.
 
It's hard to predict what the next trend will be, because the tastes of young people are very different. If, on the other hand, you see a high demand for a good, start mass buying, you end up with a lot of unsold stock because the demand is very fragile. Fashion is changing every day, if the rest can still be sold, it can only be sold at a lower price. "
 
"For example, Fashion popular women earring and adjustable bracelets have been in high demand for a long time," said a retailer in New York. "Sales of carved or custom-made jewelry on top are better, It also gives retailers an opportunity to add emotional value to their sales, while 925 pure silver bracelets and women's bracelets sell well, in the same time, rose gold is also selling well, because girls love sparkling pink jewelry. "